Vim’s using her expertise in helping build companies that are for profit and for purpose, gained from working at FutureEverything and Dotforge, to help transform digital services for users at the UK Department for Work and Pensions. She also runs a variety of community initiatives, including SheSaysMCR, which gives people who identify as women a voice in the digital and creative industries, and recently launched a mentoring programme. Vim is on the board of the charity Youth Charter, which is dedicated to creating opportunities for people from diverse backgrounds to get ahead in non-diverse environments. In 2016, she was voted a Top 50 ‘Future Leader’ at the inaugural Northern Power Women Awards. She has spoken at national and international events, on everything from innovation and empathy, to tech for good funding.